Duquesne Light Company Named a ‘Most Trusted Utility Brand’
June 28, 2022
Duquesne Light Company (DLC) received distinction in a recent performance study that has named the electric utility a “2022 Most Trusted Utility Brand” for U.S. residents.
The award, given by Cogent Syndicated, established DLC as one of the top 39 out of the 140 largest U.S. utilities from the list compiled by Escalent, a top human behavior and analytics advisory form with extensive energy and utility experience.
“Brand Trust is paramount in maintaining healthy utility-customer relationships,” said K.C. Boyce, vice president of Escalent’s Energy division.
DLC serves more than 600,000 customers in Western Pennsylvania, including the city of Pittsburgh. Nearly 550,000 of those customers are residential.
Utilities named as Most Trusted Brands are selected based on having Brand Trust Index scores in the top decile of the industry; top score within their respective benchmark segment; or having a Brand Trust Index score within 20 points of the top benchmark segment score and above the industry average.
On a scale ranging from 1 to 1,000, DLC posted an index score of 710 and earned a Top 3 spot among electric utilities in the East Region.
Since January, DLC has taken the following steps to support customers and communities in the service territory:
About Utility Trusted Brand & Customer Engagement™: Residential
Escalent conducted surveys among 79,529 residential electric, natural gas and combination utility customers of the 140 largest US utility companies (based on residential customer counts). The sample design uses a combination of quotas and weighting based on US census data to ensure a demographically balanced sample of each evaluated utility’s customers based on age, gender, income, race and ethnicity. Utilities within the same region and of the same type (e.g., electric-only providers) are given equal weight to balance the influence of each utility’s customers on survey results. The Brand Trust index score is a composite based upon consumer ratings across six factors. Escalent will supply the exact wording of any survey question upon request.